Facebook is an amazing tool to reach potential customers.  Whether you are gaining more reach to your own fan base or creating custom audiences, it’s important to create imagery that will engage your audience.

Per facebook’s recommendations, different ad objectives may recommend different sizes. Ideally, you want your ad to be eligible to show in all the different formats, including desktop News Feed, mobile News Feed and the right column.  In order to achieve this, facebook has recommended image sizes to offer the best resolution and sizing for your ad objective.

If your image is larger or smaller than the dimensions specified in the Facebook Ads Guide, it’ll be automatically resized to fit in the ad. Animated or flash images aren’t supported. Learn more about why your ad image isn’t rendering correctly.

See the chart below for recommended sizes:

Recommended Image Size
Clicks to Website 1,200 x 628 pixels
Website Conversions 1,200 x 628 pixels
Page Post Engagement 1,200 x 900 pixels
Page Likes 1,200 x 444 pixels
App Installs 1,200 x 628 pixels
App Engagement 1,200 x 628 pixels
Local Awareness 1,200 x 628 pixels
Event Responses 1,200 x 444 pixels
Offer Claims 1,200 x 628 pixels
Video Views 1,200 x 675 pixels
Note: Images in carousel format ads, regardless of objective, are recommended to be 600 x 600 pixels in size.

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Facebook Ad Dimensions

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